What do consumers really want from mobile banking apps? Capco Switzerland’s new study uncovers the key to success in a digital age.
Increasingly, people want the choice of being able to use their mobiles to bank. Across some parts of Europe, physical branches are closing or consolidating their services, in favor of more digitally efficient (and sometimes cheaper) alternatives. However, reports show that Switzerland’s consumers have been slow to adopt a digital mobile-first mindset. But will this always be the case?
We wanted to shed light on the rise of mobile banking apps available to the Switzerland banking segment today and look at how industry players are harnessing the power of mobile to go-to market.