Financial Services
Thursday, October 9 | 13:00 BST / 08:00 EST | Zoom
Generative and agentic AI tools are opening new frontiers in innovation, productivity, and engagement across financial services. This global webinar explored how AI and Behavioural Science intersect to reshape business models and drive responsible growth.
Panellists from industry, academia, and consulting discussed how these disciplines can reinforce one another to ensure human-led, AI-enabled ethical decision-making that reduces bias, enhances customer engagement, and rebuilds trust.
Event Summary
Our expert panel explored how combining Behavioral Science and AI can help financial institutions tackle systemic challenges - from profitability pressures to customer trust — while ensuring innovation remains ethical and human-centric.
Key Takeaways and Discussion Highlights
- Behavioral Science and AI together can balance automation with human insight to drive ethical, human-centric innovation.
- AI enables behavioural interventions at scale, improving personalisation and reducing decision-making bias.
- Choice architecture and “expanding objectives” techniques (as featured in our whitepaper) support more deliberate, bias-aware adoption strategies.
- Behavioral risk management is critical to mitigating sub-optimal decisions and enhancing regulatory alignment (including AI use).
- Cross-functional collaboration between behavioural experts, data scientists, and business leaders is key to embedding ethics into AI deployment.
Panelists
- Jeff Kreisler, Managing Director, Head of Behavioral Science, JP Morgan Chase
- Prof. Liam Delaney, Head of the Department of Psychological and Behavioral Science, LSE
- Charlotte Byrne, AI Lead, Capco
- Panel Chair: Martha Férez, Behavioral Science Lead, Capco
Watch the Replay
Missed the live session or want to revisit the discussion? Watch below!
