Design thinking has become an important management trend and has been embraced by many organizations. Although design thinking is less prevalent in financial services, leaders are recognizing that important challenges, such as engaging with millennial customers, can be best addressed by using this methodology, through its exploratory approach, human focus, and bias towards action.
This edition of the Journal focuses on the value of design thinking in our industry and demonstrates how this approach is an essential competitive tool for firms looking to outperform their peers in an increasingly innovation-driven and customer-centric world.
Design thinking introduces a fundamental shift that places people at the heart of problem-solving, which is critical in a technology-driven environment. If the end-user’s real problems are not fully understood, technological solutions may fail to deliver the desired impact. In this context, design thinking offers a faster and more effective approach to innovation and strategic transformation.
Contributors from Mastercard, DBS Bank, Swiss Re Institute and BIS, among other prestigious institutions, have shared their expertise in this edition, adding to the wealth of knowledge of Capco’s subject matter experts.