The Confidence Equation: Elevating Relationships to Build Trust

With their customers’ facing mounting financial pressures, Canadian banks are at a crossroads.

With consumer debt levels climbing, savings dwindling, and over a million mortgages set to renew at higher rates in 2025, many Canadians are struggling to make ends meet and higher rates of delinquencies can be expected.
 
In our second report in The Confidence Equation series on enhancing financial wellbeing, we explore the immediate need to support Canadians through challenging credit conditions – and the opportunity for financial institutions to step in as trusted partners.

Building on the foundational insights from our first report – The Advisory Opportunity – we draw on the latest Ipsos data and industry analysis to spotlight the growing risk of credit deterioration and how financial institutions can evolve their credit and collections strategies to help clients navigate instability, manage debt, and rebuild confidence.

We outline three strategic levers – data integration, customer segmentation, and collections modernization – that empower banks to move from a reactive to a predictive stance, minimizing losses while strengthening customer relationships. By acting now, banks can help Canadians rediscover financial stability and deepen long-term trust during uncertain times.


Download the report to learn more.