Today it has become imperative not only to have a digital strategy, but to also ensure it is robust, agile, and forward thinking to reflect the constantly changing world we live in. COVID-19 has highlighted the necessity of digital and accelerated its adoption in many, if not most aspects of life. Mastercard reported that in Q1 of 2020, there was a larger shift to digital payments in “10 weeks than was seen in the previous five years”. In response, nearly 70 percent of boards of directors are accelerating their digital business initiatives to keep pace. This has boosted the requirement for having a digital strategy that produces tangible outcomes, a clear roadmap to execution, and a successful go-to-market approach.
We believe the key to a successful digital strategy today is a comprehensive methodology that always focuses on the end user’s experience - customer value is essential. Capco customizes strategies based on the client, domain, customer base and industry trends, but our tried and tested approach consistently leverages a four-phase methodology to structure strategy development; from shaping the ecosystem strategy for a payments company, to defining the digital health and wellbeing strategy for a global insurer.
Download the report to read about our four-phase methodology for organizational success in detail.
Keen to talk? Contact Alla Gancz, Partner & Head of Capco Digital for more information about how we’re helping firms all across the financial services landscape to deliver on their innovation goals.