Users: The number of people who interact with the website. Each user can visit the site multiple times.
Unique Pageviews: The number of unduplicated people visiting the Capco site in a month.
Careers: Unique Pageviews: The number of visits on the Capco Careers page.
Average Time on Page: A web analytics metric that measures the average amount of time spent on a single page by all users of a website.
PDF Downloads: The total number of PDFs / whitepapers downloaded on the Capco site.
Bounce Rate: The percentage of visitors who leave a website after viewing only one page.
Conversion Rate: The percentage of visitors who complete a desired action (e.g. downloading a file, filling out a form) on a website.
Posts: Total number of social media posts shared across the Capco corporate channels and by our Capco Oktopost advocates.
Impressions: The total number of times our social media posts were displayed on a social network. NOT a measure of how many people have seen the post.
Engagements: The total number of interactions with our brand on social media, in the form of likes, comments, and shares.
Engagement Rate: A metric that shows the percentage of people who are exposed to our content and chose to interact with it.
Click-Through Rate: The percentage of people who saw our content and decided to click through to read more, or take an action.
Traffic Sources: Click here