DATA-INFORMED CUSTOMER DEVELOPMENT AND LOYALTY PROGRAMS
- Published: 29 April 2019
Most banks can already benefit significantly from adopting simple client development measures. However, to target the maturity levels of leaders in loyalty (from other industries), banks must consider further requirements necessary for success. In this paper, we share a proven customer segmentation and analysis model of five steps to strategic customer development and enhanced revenues.
CONTACT
Andrea Hoffmann
Partner, Capco Switzerland
Email: andrea.hoffmann@capco.com
related content
DATA-INFORMED CUSTOMER DEVELOPMENT AND LOYALTY PROGRAMS
Loyalty programs at banks fail to produce loyal customers. The main reason for this is that banks rely on simplistic loyalty mechanisms based on human knowledge, while leaders in the field, such as Netflix and Amazon, use data and recommendation engines. In this paper, we share a proven customer segmentation and analysis model, which demonstrates a simple and effective approach to data-driven customer development and enhanced revenues.