The introduction of EMV chip technology has impaired the ability of perpetrators to facilitate fraud at the point of sale. With EMV continuing to diminish incidents of fraud where the card is present, issuers and acquirers now must find solutions to address the long-standing challenge that EMV adoption does not alleviate – card not present fraud (CNP fraud) – exploring and pursuing new tools that can address it. Herein, we revisit some of the existing tools to counter CNP fraud and discuss upcoming solutions to consider.