There is a way forward for Canadian banks to leverage their dominant market position, defend their market share from new competitors, and create a sustainable growth strategy. This transformation starts by streamlining operations to provide a seamless and consistent experience for customers.
Customers want to interact with their bank the same way they do business with Amazon, Apple, and Google – through seamless digitally-enabled experiences with close to immediate processing times. Complex infrastructure and duplicated processes stand in the way of providing customers of Canadian banks with frictionless customer experiences (CX).
Embracing digitization and automation capabilities is key to unraveling the unnecessary complexity that exists in the banking ecosystem today. Without this change, Canadian banks will be on the sidelines watching as their market position fades in favour of new digitally enabled competitors.
Read this paper to find out the three key steps to enable your strategic vision and defend your market position.