THE NEW LOYALTY ECONOMY :
HOW TO USE DIGITAL WALLET-LINKED REWARDS TO REINVENT LOYALTY PROGRAMS AND BOOST CUSTOMER RETENTION
- Bryce VanDiver, Larry Wine, Daniela Hawkins and Andrew Althauser
Published: 26 July 2019
Instant rewards redemption using digital payments is a game-changer for financial institutions. By giving consumers ‘point ubiquity’–the universal ability to make purchases with rewards currencies at the point of sale using digital wallets, card issuers can dramatically increase loyalty-program use, secure ‘top of wallet’ status and attract members of key demographics.