Almost no other product is as attractive for Swiss retail banks as the national pension scheme 3rd pillar solutions. These solutions offer the benefits of securing long-term assets under management while increasing customer retention.
Furthermore, the events where customers can withdraw funds from their 3rd pillar accounts present unique cross-selling opportunities.
However, the recent rapid growth of challengers and fintechs in this space has highlighted that certain customer needs are not being adequately addressed by incumbents.
In this whitepaper, we present the results of our survey and analysis of consumer demand and market coverage for 3rd pillar products and draw conclusions on key considerations for building competitive digital pillar 3a offerings.