US INSURANCE SURVEY 2023

OPPORTUNITY FOR INSURERS TO ‘TARGET, INNOVATE AND INVEST’ AS CONSUMERS’ DESIRE FOR PERSONALIZATION REACHES A TIPPING POINT

Our US respondents say ‘make it hyper-personal’. Almost nine in 10 surveyed policyholders say they are willing to share additional personal data with their insurers – a 17% increase from our 2021 survey – in return for cheaper premiums and more tailored services. Creativity and focus will be key if insurers are to fully take the bull by the horns and deliver the data-driven experiences and products that will satisfy customers’ expectations, while also ensuring they remain agile and future-focused in an ever more digitalized insurance landscape.
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US INSURANCE SURVEY 2023

  • Capco
  • Published: 17 July 2023

 

“With the very significant advances made during the pandemic, the industry has taken huge leaps forward in terms of digital maturation and is now better equipped to drive digital rollouts and digital enablement. The learnings and innovations of this period will be incredibly valuable as insurers look ahead and investigate new ways to build truly personalized product offerings for their customers. The year ahead will be pivotal for building new relationships with customers through hyper-personalized offerings, delivered at just the right time in just the right way. Partnerships between insurers and external parties will facilitate creative solutions in respect of both product scope and market reach. Carriers should be refining the capabilities required to simplify data exchange and the flow of digital interactions across the ecosystems that are now such a strategic focus for the industry. At the same time, they will need to navigate a range of associated technical, security and regulatory challenges that will impact both their legacy portfolio and fresh initiatives.” 

Ernst Renner, Partner & US Insurance Lead

METHODOLOGY

Interviews were conducted in Belgium, Brazil, Canada, Greater Bay Area (ex Hong Kong), Germany, Hong Kong, Italy, Malaysia, Poland, Singapore, Switzerland, Thailand, USA and the UK during February and March 2023. Respondents were aged between 18 and 65 years. This was a quantitative study conducted using diverse sampling methodology (social & ad networks). Country representative quotas (location, age and gender) were applied.

 

OTHER REPORTS


1.

CANADA


2.

BRAZIL


3.

UNITED KINGDOM


4.

SWITZERLAND


5.

GERMANY

Capco Global Insurance Survey: Belgium Report Available Now

6.

BELGIUM


7.

POLAND


8.

ITALY


9.

HONG KONG & GREATER BAY AREA


10.

SINGAPORE


11.

THAILAND


12.

MALAYSIA