FROM OMNI-CHANNEL TO ‘MONO-CHANNEL’

 
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FROM OMNI-CHANNEL TO ‘MONO-CHANNEL’

  • Nic Parmaksizian and Tim Kobe
  • Published: 19 February 2020

For decades, businesses have been living dual lives: one physical, one digital. And they have structured their businesses accordingly. With increasing numbers of digital natives reaching maturity, it’s now time to adopt a ‘mono-channel’ mindset.
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