Changing the way we work is not easy. We prefer to maintain the status quo because subconsciously novelty can feel like a risk or an unnecessary time investment. However, a better understanding of Behavioural Science can help make change transformations more palatable and successful. As a multidisciplinary science that leverages Neuroscience, Psychology, Economics and Sociology, Behavioural Science explores how and why people make the decisions that lead them to act in a certain way.
In this paper we share six lessons earned from our experiences applying Behavioural Science to overcome challenges in change transformations within the financial services sector.
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