Our comprehensive Canadian research report explores consumer attitudes towards two key emerging technologies. Focusing on virtual assistants and virtual reality, we dive into consumer perceptions, preferences, and potential applications within the financial sector. While virtual assistants like Siri, Alexa, and ChatGPT garner significant interest and adoption, virtual reality presents longer-term opportunities, particularly for internal training and onboarding. 

Our findings underscore the importance of targeting tech-savvy consumers and leveraging word-of-mouth marketing to stay ahead in the rapidly evolving landscape of financial technology. 

Download the report to learn more about the implications of emerging technology for Canadian financial services.