Companies have competing focuses of reducing operating costs while growing market share and improving profitability. These competitive markets continue to see significant market consolidation, a sustained need for operational efficiency, agility, and resiliency, and increasing expectations for robust, mature and effortless user experience driving engagement satisfaction for customers, partners and employees.
The market is growing in sophistication in competitive offerings, enabling technologies and non-traditional, highly digitized competitors. While the ecosystem of solutions in this space is maturing, the complexities of the heterogeneous mix of markets, customer segments and products continue to challenge retailers and wholesalers to improve and optimize their performance.
Further complicating the picture is the patchwork of legacy systems, often inherited from M&A activity, creating a siloed effect on an organization’s people, processes, data, and technology.