Insights on the Canadian Millennial demographic
As Canadian banks innovate for the future, building stronger relationships with millennials should be a corner stone of their strategy.
Connecting with millennials will require:
- Tailoring your brand, message, products and services with their values and interests.
- Making a compelling argument about your products and services.
- Resonating with them on an emotional and personal level.
Read the full paper and hear our thoughts on this growing demographic.