International Asset Management Firm

Capco guides leading global asset manager in web redesign

This global financial services firm provides banking and investment management products and services to public and private companies and oversees billions of dollars in assets for its clients.

Confronting Challenges
To meet aggressive growth targets for the next five years, our client needed to vastly improve its external web presence to support sales efforts to attract and retain clients.

We analyzed websites of key competitors and created a heat map to visually display the features and content attributes required to differentiate the firm’s site from key competitors. We developed business requirements and information architecture to provide key functionality as well as the look and feel of the web platform’s future state.

Key Benefits

  • Implemented a web platform, online client registration and web leads to help attract and retain clients and ultimately increase AUM
  • Designed better site management tools and processes to improve timeliness of online content and reduce risk associated with outdated or inaccurate information