Capco Assesses Value-Added Card Opportunities for Global Payments Organization

Client seeks Capco’s advice on European market opportunities.

Our client wanted to understand what features would appeal to value-added card customers prior to a pan-European launch. They engaged Capco to undertake extensive market analysis.

Our survey detailed current card protection offerings and the size and scope of competitors, and provided a summary of current card offerings. Our research used a combination of quantitative techniques such as market size and revenue, as well as qualitative appraisals.

Benefits

  • Offered the client a comprehensive report on European card offerings and positions
  • Findings and recommendations made to suggest market entry options, proposition constructs and issuer bank requirements
  • Client gained an assessment of overall market attractiveness to use as a basis for making strategic business decisions