Who is Who

Global

Marc Bussell

Head, Marketing & Communications

Capco role and focus
As Global Head of Marketing and Communications, Marc Bussell leads all aspects of the firm’s marketing communications activities across the four continents where Capco has a presence. He is responsible for brand awareness; media and analyst relations; Capco’s on-line presence; thought leadership, including communications activities related to The Capco Institute and the award-winning Capco Journal of Financial Transformation; relationship and event-based marketing; and internal communications.

Industry expertise
Marc has spent close to 20 years in the consulting industry. His extensive experience in marketing communications encompasses brand strategy development and implementation; sports sponsorship program design and activation; media relations program design and rollout; integrated sales and marketing plan development, execution and measurement; intellectual property/collateral creation; and the design and execution of internal communications strategies.

Professional background
Prior to joining Capco in 2010, Marc spent over a decade in various marketing communications roles with Celerant Consulting. He initially led Marketing in the firm’s largest industry practice, the energy sector. During his tenure with the firm, he also led the UK Marketing team, established the marketing function in the Americas region, and was Director of Brand and Communications. His last role with the firm was as Director of Corporate and UK Marketing. Marc also led the firm’s global sports sponsorship programs, overseeing the design and activation of two global F1 partner programs.

jailer