Who is Who

Capco role and focus
Diana Butler Buxton isthe NA Marketing Leader. Diana is responsible for Capco’s marketing and communications activities, including thought leadership and go-to-market related marketing programs, industry analyst and media relations, brand awareness, lead generation, advertising and social media. She is also a member of the Capco North America Management Team. Prior to being appointed to her current role in September 2011, Ms. Buxton served as Director of Marketing for North America.

Industry expertise
Diana is an award-winning B2B marketer with experience in generating demand and creating buzz for leading financial services and professional services organizations. In March 2012, she launched a campaign featuring print advertisements, digital advertisements and online videos. "Capco: We know financial services" to build awareness of the Capco brand in North America and position the company as a trusted advisor that is fiercely committed to the industry, and has the ability to effect transformational change at the world's largest banks. This campaign shines the spotlight on six Capco partners, establishing them as must-have market practitioners who represent the domain expertise one can find only at Capco.

Professional background
She joined Capco in 2009 from BearingPoint where she was a senior member of their Financial Services marketing team. Previously Diana worked in senior marketing positions at Scient, iXL and Reed Midem. During her six year tenure at BearingPoint, her team was a five-time finalist in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and a 2005 gold award winner. Diana also managed the BearingPoint Phil Mickelson event marketing program in 2007 and 2008. In 2009, she completed the BearingPoint Executive Leadership Program at the Yale School of Management. Diana is a corporate member of ITSMA and the Women’s Bond Club. She also serves on the Advisory Board of The Jorge N. Buxton, MD Microsurgical Education Foundation.